What If Tariffs?

The number 39 refers to the 39% tariff rate on Switzerland.

Kind of insane that the American President just made up a lie that tariffs are paid by foreign countries and rest of the administration just went along with it. It flies in the face of any common sense.

This would be more impactful if we could see the cost to US purchasers was actually 39% more. Sadly some manufacturers spread the cost across all consumers, which actually means non-US customers are actually paying some of the tariff costs too.

So... they swapped 3 and 9 numerals. Does it run counter clockwise then, as a horological commentary on our present age of backwardness?

Gotta be careful making fun of trump and the tariff situation lest you get another 10% added, which will make this watch irrelevant.

Interesting: does that mean the watch runs in reverse as well to account for the 3 and 9 markers being flipped? That would be kind of neat.

Tangential. It is fun to note how in ads showing watches the time is usually 9 past 10 as shown in the image. This apparently gives the most pleasing balance of the watch dials for the eye, while not covering the time indicators below.

Do the hands tick counter clockwise? I am assuming so to make 3/9 swap work, but it’s not mentioned.

Do we still remember that Tariffs are supposed to raise the price of foreign goods and make domestic goods more reasonable for buyers? it targets buyers and this is how it works regardless of how it is presented to the public, I don't imagine lots of supporters if presented as it is.

Whoever said tariffs were bad for business? There's a whole industry springing up of people taking the piss out of the POTUS.

absolutely brilliant, one of the greatest things i have ever seen. shame its only available in switzerland.

Only available in Switzerland

Here’s a link to the Swiss store which has more details, like price: https://www.swatch.com/en-ch/what-if-tariffs-so34z106/SO34Z1...

Missed opportunity to initiate a global switch to clocks that go positive direction

Large order in from Venezuela

Ironic that it can't be tariff'd

I like that it's priced at 139

Haha but seriously, Trump is just starting to ramp up full kleptocracy mode. Each tariff change is going to be associated with billions in trades made with foreknowledge of the move. His robber baron friends will fund him and his regime forever. They can do whatever they want now. We might as well tear down the White House and replace it with a Putin style gilded palace for Oligarchs. Oh wait.

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It looks so terrible I thought the idea behind it was “this is what the US can manufacture without importing foreign materials”. But nah, it’s just an ugly watch with a pretty dumb marketing stunt that makes it less usable as a watch.