Google buys crashed airline Spirit's data at auction, because AI

About twenty years ago, I was taking a flight back from Brazil to the US. In the middle of the night the pilot got on the loudspeaker and said "hi! Having some engine trouble, so we are landing in Manaus."

Manaus is in the middle of the Amazon.

Needless to say, a bit scary to hear that, but we landed without issue.

They told us we had two choices: the nice hotel with a shared room, or the lesser nice hotel with no roommate. I chose the latter. When we go there, they said, "oops, sorry, short on rooms!" So I had a roommate.

Wandered around Manaus, took a skiff out on the Rio Negro. Saw pink river dolphins. A little boat approached us and a kid handed me a sloth, and then demanded I return it with a twenty dollar bill.

The airline got us another plane 24 hours later. Made it back to the US safely.

A few weeks later, the airline reached out and said "Here is $100 for your trouble."

I declined to take that offer. I had missed several business meetings that cost me actual money. I couldn't donate blood for years because I had been to the Amazon and was tagged a malaria risk.

During the many arguments with the airline I threatened to take them to small claims court.

I got a really strange response over email which I clearly wasn't supposed to see. A representative from that airline was asking internally if they could put me on the no-fly list. That was really chilling.

But, this is the kind of information I'm worried about when a vendor sells my data. If Google wanted to sell a product to the airlines that offered to keep annoying people like me from purchasing flights, they could do that with that email chain. I'm skeptical it'll be wiped correctly. Isn't my poor writing style basically my signature? How do you wipe that?

> Google bought itself 100 million emails and 500 million items from Microsoft Teams, 17 million OneDrive files and 20.5 million items from SharePoint. The search giant also now owns over 30 million recorded customer service calls, and more than 15 million customer service chat records. 600,000 ServiceNow tickets are another element of the collection, along with 13.7 million active emails addresses from Oracle’s Responsys marketing application, and details of 11 million sales of in-flight Wi-Fi services.

> There’s also operational data in the trove, describing over 763,000 flights, five million crew pairings, more than 1.2 million fuel slips, and records describing purchases of 787,452 parts.

> Google has reportedly said it bought the data to improve its AI services.

Gives "this call is being recorded for training purposes" new meaning.

I see from the court PDF that the process here involves Spirit giving the data to a "Deidentification Agent" (a third party firm that Google selects and pays for) who is responsible for stripping out things that would link data to any particular person before passing the data on to Google. Is that a standard thing, such that everybody in this transaction would have said "yes, put in the usual clauses about deidentifying the data" and multiple firms offer this service, or is it something that they custom-specified for this "we want the data for AI" transaction?

(The PDF mentions "the standard for deidentification set forth under the California Consumer Privacy Act", which suggests this is all pretty well legislatively understood.)

> 600,000 ServiceNow tickets are another element of the collection, along with 13.7 million active emails addresses from Oracle’s Responsys marketing application, and details of 11 million sales of in-flight Wi-Fi services.

I really doubt all this stuff was “de-identified”

The headline is a little on the nose. Nice try but it isnt going to hit the levels of "Headless body in topless bar".

Anyone else somewhat weirded by current state of affairs that this sort of information is valuable enough to even bother selling... And that it actually happens... It feels like some societies are in really weird place.

Duplicate? https://news.ycombinator.com/item?id=49339599

So the AI service agent can be just as bad as Spirit's service was.

Makes sense, from the amount you could learn from a strategy perspective.

https://s-1.vercel.app/

funny, spirit was the only big airline without a crash

“This call is being recorded for quality assurance, and to give us more assets to sell in bankruptcy.”

Maybe they are building a social credit score system

How the fuck is that even remotely legal? ... "deidentified" my ass.

they wrote a shit article while trying to make some airline puns

Each Register headline is worse than the last one.